Simple Black and White Binary Business

Simple.
Black and white.
Binary business.

Seems like it is shaping up to be the theme for Restoration Advisers in 2023.

We fly solo.
We walk alone.
A lot of naysayers.

What they are missing is the simplicity of what we talk about.
We preach doing things RIGHT.
Right for you.
Right for your people.
Right for your business.
We don’t need to follow a script that everyone else says we should follow.
You don’t either.
The challenge is figuring out what the right thing is for you, your people, and your business.


 We use an 8 step process so your business can have an identity.


1
What do you stand for? Meaning. What is at the core of everything you do?
3-5 things.
In the business world people like to use the words “core values”.


2
What is it that you want to be known for when all of this is in the past?
Either when you die. Or when your business shuts down.
What do you want people to know you and your business for?
In the business world… It's known as a mission...

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Hard Times Make Great Leaders

 Hard Times Make Great Leaders

Fatigue and Burnout from Fighting to Get Paid by the Insurance Companies?

I want to talk about something that I believe many of you will resonate with and relate to. 

I speak to a lot of people in restoration and remediation with small and big companies. And a prevalent theme that I'm seeing is fatigue from the fight of trying to get paid by the insurance companies.

Unless you have been in hibernation for the last decade, I’m sure you’ve noticed that the insurance processes and procedures have become harder over time. It’s like year after year and job after job, the same thing happens and it’s causing a lot of people to get tired and burn out. 

Check out this weeks episode of Disaster Podcaster 

Video Version

Audio Version

 

Take Time to Rest and Work on Things

Every year, I take one week and go to a pretty remote area of Montana. It's a humble place.

I go there with the pure intention of disconnecting...

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Sometimes you just need a change. A reset.

 If you were offered a reset button for your business, would you press it?

We’ve been doing solo podcasts for a while on the Disaster Podcaster. Much easier, far less complex recording process. 

We did a podcast with Andy McCabe recently to talk about the Restoration Rebel movement, how it got started and where it is today

As we post-produced it we realized that there were some audio issues. Nothing that most people would pick up on, but significant enough that we felt that they needed to be addressed to get future podcasts to an acceptable standard in our books. 

We adjusted knobs. We turned dials. We slid sliders. To no avail. 

Then Klark yanked the XLR chord out of channel 4 and plugged it into channel 1. Shazam. 

All was well. 

The audio was seemingly perfect. 

All we needed was to change channels. 

We needed to try something new. 

To Reset. 

The irony of the situation was that the podcast that revealed the issue to...

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What Lies Beneath- A Roofers Tale

Missed Opportunities or Knowledge

 

You just might owe hundreds of clients an apology.

Apologies are a very hard thing for people to wrap their heads around because ego and pride get in the way.

Stay with me here for a moment.

You must first start out by knowing that my article here is a resource to improve.
As pretty much an optimist, I believe the overwhelming population of the world, and in this case, the roofing industry means to do the best they can for their client.

But this elusive thing called education just always dances around.

If you are currently in or have even been in the roofing industry for any period of time, it is quite likely that you have missed a few opportunities to truly deliver for your client. Again…not the intention (let’s hope), but from knowledge.

If this does not pertain to you, reach around and pat yourself on the back because you are up at the ninja level.

As a 20-year veteran and very knowledgeable MITIGATION expert, I have seen...

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Professional Performers Don’t Require Immediate Compensation

Professional Performers Don’t Require Immediate Compensation

 “Did you think you could have the good without the evil? Did you think you could have the joy without the sorrow?” – David Grayson, professor and author

Most people are fully engaged in microwave thinking – a deep belief that compensation should immediately follow any effort. Champions are different. They believe every effort performed with good intentions yields some form of compensation at some point. People become champions by perfecting their competencies until other people label them ‘champion.’ In most cases, this label took years of hard work and sacrifice to achieve, with little or no apparent compensation along the way.

Many of the great ones were ridiculed and criticized for investing so many hours in the development of their core competency. Not swayed by amateur opinion, they pushed forward aggressively. This delayed gratification set the stage for all future battle...

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How do we get people to do Disaster Recovery?

Disaster recovery. That's what we do.

Mitigation = prevention

Restoration is a broad term.

We are a very niche specialty more akin to emergency management than construction.

I've said for years...the professionals (technicians) should be a very high caliber. Not sub $20 per hour people.
I think $30 is too low for what they NEED TO BE.

Why do you think we see such a struggle at the hiring at the tech level. No one wants to do all that work plus the documentation for $19 per hour.

Our bill rates should technically be up close to $100 per hour.

But we have allowed an insurance industry dictate our value.

They don't care how a job is performed. If they did, half their vendors would never be allowed in a structure.

They want to pay the least.

Everyone knows but they don't know what to do about it.

An emergency services technician, that doesn't need a supervisor (think medical equipment, AT&T, automobile And other should be making $60,000'plus. That's a good living wage.

For that, a...

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Lets talk about Client Onboarding

 

Let's talk onboarding.

In 2016, I met a guy named Andy McCabe.

He was making videos on LinkedIn. I liked what he was saying but I really was drawn to his desire to stand up and talk about things no one else was, and things that most avoided from fear.

We spoke for a while and developed a MOVEMENT called Restoration 2.0.

A reboot

A newer version

An update

An exit from the Matrix.

The carriers were getting more brazen and stronger with their tactics outlined in Delay, Deny, Defend.

A profit driven system applied to the claims process.

Carrier relationships that built incredible companies were no longer as strong and many had deteriorated with the expansion of the MRP's and growth of TPA's.

Quality and Customer service had been removed as KPI's and replaced with Claims Ratios, claims shrink and lowering of overhead by limiting site visits ( pushing the documentation onto the contractor).

Frustration was building.

Franchising was exploding (MRP's) and the quality of work in the industry...

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How restorers get jammed up

So, I wrote this to explain to all my non disaster and restoration industry friends how our business model has been jammed.  When I say jammed....I mean a force so large and with endless funds....that small and medium businesses feel powerless. 


Feel free to use the "problem" in your marketing, on boarding, or defense. 
Please. I implore you. Join in with being part of the solution that I've included in this blog. 

 


 

A homeowner (or business) has a fire or flood.

They have insurance (and plenty of coverage).

A contractor is contacted to perform emergency services (2 am).

Insured makes a claim with their trusting insurance (premiums paid for 13 years, always on time).

The first thing that happens is they look for evidence to deny the claim. That's effort 1.

Then when it seems to be a covered issue, they have a list of vendors that have agreed to be their preferred. This only means that they have agreed to rates and sometimes omission of charges...

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Understand the game.

The great Albert Einstein has been repeatedly attributed as saying, “The definition of insanity is doing the same thing over and over expecting different results”.

While we refuse to call anyone insane, we do repeatedly see an industry that does the same thing over and over.

Over and over they plead for a different outcome. 

We have conversations with restoration professionals every day.
It's what we do.
And when I say professional, I emphatically say these people are some of the technically brightest people on the planet in their discipline.

They know how to dry very well. They know how to mitigate impressively.
They started their business because they want to help people. Empathy for others is off the charts. 

Empathy is what gets them in difficult situations. 

They feel the clients pressure so much that they assume the burden of the situation. They cannot separate out what the clients (insured…NOT the insurance company) burden is, and what...

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GET FIRED UP FOR FREEDOM!

As you celebrate Independence Day on the Fourth of July, it’s a good time to celebrate independence in business. This freedom is a primary reason why entrepreneurs take the leap of faith to build their own business.

“For all entrepreneurs, starting a business is the route to ‘life, liberty, and the pursuit of happiness,’ no matter how risky,” Martin Zwilling says in a story for Business Insider. He calls it “the American dream.”

The following are some areas of freedom that business owners can enjoy when they start their own business. Notice I said “can”. Not all do… that's why Restoration Advisers exists. We exist to help business owners find the freedoms they dreamed of from the start so that they can have a greater impact on their family and community. 

Some of the elements of today's blog are from an investing website called Business to Community.

Freedom to be happy

Happy is a word that more of us could use in our...

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