Let's talk onboarding.
In 2016, I met a guy named Andy McCabe.
He was making videos on LinkedIn. I liked what he was saying but I really was drawn to his desire to stand up and talk about things no one else was, and things that most avoided from fear.
We spoke for a while and developed a MOVEMENT called Restoration 2.0.
A newer version
An exit from the Matrix.
The carriers were getting more brazen and stronger with their tactics outlined in Delay, Deny, Defend.
A profit driven system applied to the claims process.
Carrier relationships that built incredible companies were no longer as strong and many had deteriorated with the expansion of the MRP's and growth of TPA's.
Quality and Customer service had been removed as KPI's and replaced with Claims Ratios, claims shrink and lowering of overhead by limiting site visits ( pushing the documentation onto the contractor).
Frustration was building.
Franchising was exploding (MRP's) and the quality of work in the industry...
So, I wrote this to explain to all my non disaster and restoration industry friends how our business model has been jammed. When I say jammed....I mean a force so large and with endless funds....that small and medium businesses feel powerless.
Feel free to use the "problem" in your marketing, on boarding, or defense.
Please. I implore you. Join in with being part of the solution that I've included in this blog.
A homeowner (or business) has a fire or flood.
They have insurance (and plenty of coverage).
A contractor is contacted to perform emergency services (2 am).
Insured makes a claim with their trusting insurance (premiums paid for 13 years, always on time).
The first thing that happens is they look for evidence to deny the claim. That's effort 1.
Then when it seems to be a covered issue, they have a list of vendors that have agreed to be their preferred. This only means that they have agreed to rates and sometimes omission of charges...
In a secluded area of Fort Lauderdale, FL - a coastal town with generational wealth building by the minute - there is a luxurious complex where Bentleys are daily drivers, and sit under carports.
All of America’s rich and famous have been there, and many have a mansion on the water for their yachts to be parked behind. The cost of merely owning the yachts is so stinking high it would make maggots gag. The cost of real estate in that luxurious spot probably attracts vultures in human form if you are picking up what I’m laying down.
I managed to stay there and work a large loss in one of the luxurious complexes where the “stinking high” costs are chump change to those living in the area.
I can’t imagine living that way, but dammit, I wouldn’t mind trying! I must admit, while I cant say its my cup of tea - I prefer mountains and countryside - I can definitely say that I was blown away by the luxurious...
Anyone asking how to find new employees or get more business should take a close look at their relationships in the community that they operate their business.
While there are many lanes for marketing your restoration business, and all are very important, almost none can be counted on to be as predictable and resilient as having a very strong network that you built with service and trust.
These are your cheerleaders and when the weather is not ideal, when google changes, when FB ads are not working…..these relationships will provide.
They also have a way of multiplying pretty quickly.
When you are doing things well and serving others, your network splinters off and you continue to be introduced to others.
When you put yourself out there in groups, panels, committees and other involvement, you show the kind of character that people feel trusting enough to be an advocate for.
Make sure you are being smart with your time and investments. Some groups will gladly take and...
I don’t expect you to believe everything I say, but you have to know I wouldn’t lie to you.
I have some unique and great experiences.
I have been very fortunate to have some amazing mentors and peers bring me into their universe and grant me the opportunity to see things I may have never otherwise seen.
I have always gone against the grain, like cutting a big juicy Texas brisket.
Do things others have and certainly do things people say can’t be done.
One of those is the current trail I have been on the last few years. I have been on a path to showcase what we (in this restoration/ emergency services industry) have come to accept as truth. And that is that somehow, our process and direction is owned by and steered by insurance carriers.
I am not a fool and recognize how large they (insurance carriers) are and the power they yield…..but being righteous is a super power.
Education and confidence is the...
A bottle of water at Costco is approximately $0.25.
The same bottle in the supermarket is worth about $0.50.
The same bottle in a bar costs $2.
In a good restaurant or hotel, it can be worth up to $3.
At an airport or on the plane, you may be charged $5.
The bottle and the brand is the same, the only thing that changes is the place.
Each place gives a different value to the same product.
When you feel like you are worth nothing and everyone around you belittles you, change places, do not stay there.
Have the courage to change places and go to a place where you are given the value you deserve.
Surround yourself with people who really appreciate your worth.
Don't settle for less.
The restoration industry has found a lot of success in getting referrals from plumbers. There is an expectation from most plumbers that you must pay them for the leads they send you.
Appreciation for referrals can be shown in many many ways.
Cash is one way, and it's been a “tradition” in the industry for a long time. But if you’ve been around myself, Klark, Restoration Advisers, or A.I.R. (Alliance of Independent Restorers) you know that we challenge tradition, and the status quo.
We are about advancing the industry, promoting new ideas to bring new ways of doing business, and achieving new levels of success.
People that care about you want to see...