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CATx Blueprint Vol. 005 | Pricing Begins With Scoping

by Klark Brown
Mar 27, 2025
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In commercial restoration, getting pricing right doesn’t start with an estimate—it starts with proper scoping. If your scope is off, your pricing will be too, leading to profit loss, disputes, and delayed payments.

The most successful restoration companies understand that scoping is more than just listing damages—it’s about gathering the right information to build a solid, defensible, and profitable estimate that clients and insurance carriers can’t argue against.

Here’s why scoping is the key to pricing—and how to do it right.

View this Blueprint on YouTube:

CATX Blueprint 005 | Pricing Begins with Scoping

 

1. Scoping is the Blueprint for Your Estimate

Think of scoping as the foundation of a house—if the foundation is weak, everything else falls apart.

🔹 A weak scope = an inaccurate estimate, cost overruns, and disputes

🔹 A strong scope = justified pricing, faster approvals, and predictable profits

✅ What a Good Scope Includes:

✔️ All affected areas documented thoroughly (not just visible damage)

✔️ Moisture mapping & readings to justify drying costs

✔️ Specialized equipment needs (desiccants, generators, temp power)

✔️ Labor & specialty trades required (electrical, plumbing, HVAC)

✔️ Code compliance requirements (OSHA, fire codes, accessibility)

✔️ Business interruption factors (time-sensitive work phases)

💡 Pro Tip: Insurance carriers and consultants challenge pricing when the scope is unclear or incomplete. If your scope is rock solid, your pricing will be too.

 

2. A Poor Scope Leads to Profit Loss

One of the biggest reasons contractors lose money on commercial jobs is because they underestimate the true scope of work.

🚧 Common Scoping Mistakes That Kill Profits:

❌ Missing hidden damages (e.g., water-wicked walls, smoke-penetrated materials)

❌ Not accounting for containment & safety measures (asbestos, mold, lead)

❌ Forgetting business continuity expenses (after-hours labor, temp HVAC, temp power)

❌ Underestimating equipment needs & rental durations

🔹 Result? You either eat the costs or have to submit frustrating change orders that slow down approvals.

💡 Pro Tip: A strong, detailed scope protects your profit margin and prevents disputes.

 

3. A Strong Scope Justifies Your Pricing

Many restoration contractors struggle to get paid what they’re worth—not because they charge too much, but because they fail to justify their pricing.

🔹 Insurance adjusters don’t just approve estimates—they challenge them.

🔹 If your scope is incomplete, they’ll find reasons to cut your pricing.

🔹 But if your scope is backed by data, photos, and compliance codes, they have no room to argue.

✅ How to Use Scoping to Defend Pricing:

✔️ Use moisture mapping & psychrometric data to prove drying needs

✔️ Reference building codes & OSHA requirements to justify labor & safety costs

✔️ Break down labor & material costs clearly to avoid vague estimates

✔️ Provide detailed timeframes & work phases to validate project duration

💡 Pro Tip: A carrier can’t deny a price increase if it’s backed by code compliance and data. The better your scope, the stronger your estimate.

 

4. A Detailed Scope Speeds Up Payment & Reduces Disputes

One of the biggest frustrations in commercial restoration is waiting months to get paid.

🚀 What Slows Down Payments?

❌ Missing or vague scope details

❌ Adjusters & consultants challenging your pricing

❌ Constant back-and-forth on justification

🚀 How a Strong Scope Speeds Up Payment:

✅ Reduces carrier disputes (clear documentation = faster approvals)

✅ Avoids unnecessary change orders (everything is captured upfront)

✅ Improves cash flow by justifying deposits & progress payments

💡 Pro Tip: A well-structured scope and estimate means you spend less time fighting over money and more time getting paid.

 

5. Scoping is a Skill—Master It, and You Win

The best commercial restoration companies don’t just guess at pricing—they master the art of scoping so that their estimates are bulletproof.

🔹 How to Improve Your Scoping Process:

✅ Use detailed checklists to ensure you capture ALL scope items

✅ Train estimators & project managers on insurance policy language

✅ Leverage advanced documentation tools (3D scanning, infrared imaging, FLIR cameras)

✅ Collaborate with public adjusters or consultants on complex claims

💡 Pro Tip: If you struggle with pricing disputes, slow approvals, or profit loss, the issue isn’t your price—it’s your scope. Fix the scope, and pricing follows.

 

Final Takeaway: Your Pricing is Only as Strong as Your Scope

If you’re struggling with profit margins, slow payments, or insurance disputes, don’t just look at your pricing—look at your scoping process.

✅ A weak scope leads to price cuts, delays, and lost revenue.

✅ A strong scope builds a solid estimate that gets approved faster.

✅ Mastering scoping gives you the power to set—and defend—your pricing.

 

At CATx, we help restoration contractors perfect their scoping process, improve pricing strategies, and get paid faster.

📩 Want to increase your commercial restoration profitability?

Contact CATx today and start winning the pricing game with better scoping!


🔗 Click here to learn more about CATx

📚 How about learning more about our next live class?

 

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