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Restoration CEO perspective

Business Wisdom from one Restoration CEO

ceo management restoration business restoration coaching small business Feb 28, 2024

From the desk of Toby Clem


The Crucial Balance


In the restoration industry, expertise is paramount. After all… failure to do a job properly could have deadly consequences. For years, the focus has been on technical mastery, certifications, and specialized drying classes. However, we were able to take some of our clients to meet with the CEO and the operations manager of a prominent restoration company. They both shed light on a crucial aspect often overlooked in the industry: the importance of a different kind of knowledge base for running a successful and efficient business.


Insights from a $50+ Million Revenue CEO


Just two weeks ago, our team and clients had the privilege of sitting down with the CEO of a large restoration company, boasting a staggering $50+ million revenue. What struck us most was his candid admission: "I'm a technology guy. I cannot go and run a restoration job the way it needs to be run. I don't know how. When I show up to a job, I have to tell the Lead Tech or PM to remember that I'm a laborer today... nothing more."


This revelation had a profound impact on us and our clients. It challenged the conventional wisdom that technical prowess alone is sufficient for navigating the complexities of running a restoration business. As the CEO emphasized, there's a clear distinction between being proficient in the technical aspects of the job and possessing the acumen to effectively manage and lead a company.



A Shift in Perspective: Beyond Technical Knowledge


One client of ours in particular… who was at the meeting, who happens to be a triple master in IICRC certifications. Historically he has run his business on the belief that his extensive technical knowledge would be the key to his companies success. However, the CEO's words resonated deeply with him: "For so long I believed that the technological knowledge was going to get me through. I'm realizing that my entire approach needs to shift to reach my goals."


This shift in perspective is emblematic of a broader trend within the restoration industry. While technical expertise remains essential, there's a growing recognition of the need for a more holistic skill set encompassing business management, leadership, and strategic planning.


Alternative Knowledge Base


First and foremost, effective leadership is crucial. Running a restoration company requires making tough decisions, inspiring teams, and navigating through challenges with resilience and grace. Leaders must possess strong communication skills, empathy, and the ability to motivate their employees towards a shared vision.


A deep understanding of business operations is indispensable. This includes proficiency in financial management, budgeting, marketing, and sales. A successful restoration company isn't just about delivering exceptional technical services; it's also about ensuring profitability, sustainable growth, and staying ahead of the competition.


Strategic thinking is another vital component. Leaders must be able to anticipate market trends, identify opportunities for expansion, and adapt to changing circumstances. This requires foresight, creativity, and a willingness to innovate.


Cultivating a positive company culture is vital. Employees are the lifeblood of any organization, and fostering a supportive and inclusive work environment is paramount for attracting and retaining top talent.


Embracing a Multifaceted Approach


In essence, the CEO's insight highlights the importance of balancing technical expertise with broader business acumen. While proficiency in restoration techniques is undoubtedly valuable, it's only one piece of the puzzle. To truly thrive in today's competitive landscape, restoration companies must embrace a multifaceted approach that prioritizes leadership, business strategy, and organizational culture.




As we reflect on our conversation with the CEO, it's clear that his words serve as a powerful reminder of the evolving nature of the restoration industry. By embracing a holistic understanding of what it takes to succeed, restoration professionals can and should position themselves for long-term growth. Shifting their mindset away from being the one with all the knowledge to one of empowering the people that work for and with you to hold some of that knowledge. Allow them to be successful in their roles without the constant need for someone else to make decisions for them.


While technical mastery will always have its place, it's the integration of business wisdom that will ultimately distinguish the leaders of tomorrow. As restoration companies navigate an increasingly complex and dynamic challenges in many different areas, the lessons learned from CEOs like the one we had the privilege of meeting serve as invaluable guideposts for the journey ahead.


Explore Growth Opportunities with Restoration Advisers


If this resonates with you and you’d like to have some guidance on building an organizational structure that will allow you to focus on building the business rather than working on restoration projects, feel free to reach out. Fill out our questionnaire to see if Restoration Advisers would be a fit for your organization. If it seems like it's a fit, then we will develop a strategic and customized plan for you and your leadership team to build the business that you dream of.



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