Dartboard Marketing
FREE Quickstart Guide!
Are you tired of spending a fortune on lead generation services? Do you want to build a strong referral network that transcends business and has a lasting impact on your community? If so, you're in the right place!
IN THIS FREE QUICKSTART GUIDE
We will explore the concept of Dartboard Marketing, a philosophy based on Bob Beaudine's book “The Power of Who.” The dartboard metaphor will guide us as we navigate the different relationship groups and industries within the community. This Quickstart Guide is a condensed version of our full Dartboard Marketing course, giving you key insights and actionable steps to get started before diving deeper into the full program.
Here's a brief outline of what we'll cover:
The Metaphor Explained & Why It's Important
- Bullseye is you
- The rings represent relationship groups
- The black and white triangles are the segments of each relationship group (ex: industries, community groups, demographics, psychographics, etc.)
- The numbers are where the clients (money) are
- Flipped sideways… it is a traditional sales funnel
Define Your Business
- Clarity Creates Success
- 14 Questions that create successful networks
Build your network
- Start small
- Going beyond your inner circle
- Traits of Dartboard Marketing experts
- Successful interactions with referral partners
- Joining community groups
- Building connections with community group leaders
- Leverage industry connections
- Develop a community presence
- Maintaining & nurturing your network
