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These are so good that insurance carriers want to BAN us. 

The "Double Bottom Line"

May 19, 2024

This phrase is reference to a newer organizational structure that means having a  altruistic or social impact as well as a financial profit. 

I first heard this about Bombas. Originally a shoe/ sock company, they have had a mission since inception for every apparel item purchased, one item is donated. 

They have given several million to date. 

If you developed such a mission, what might it be? 

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