The "Double Bottom Line"
May 19, 2024This phrase is reference to a newer organizational structure that means having a altruistic or social impact as well as a financial profit.
I first heard this about Bombas. Originally a shoe/ sock company, they have had a mission since inception for every apparel item purchased, one item is donated.
They have given several million to date.
If you developed such a mission, what might it be?
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