An object used to indicate a position, place, or route
Welcome. This collection of indicators is what we call markers. We like to think that what we stand for got us where we are and will guide us where we are supposed to be,
How we teach, coach write, and live are all designed to give us the abundance we speak of so often.
Scroll through our markers, make your own, and let’s win this all together.
01. Independence should be in our name
We answer to our trusting clients, our family, and ourselves. We give abundantly and freely to anyone that will accept it.
We stand firm against fraud, abuse, and tyranny of any sort.
02. Life in your years, not years in your life
Living your life knowing that the promise of tomorrow is a lie, changes how you move through it. Pursue experiences, meet interesting people, and leave a lasting impression in as many places as you can.
03. Hustle and Grind are not great motivators
Not to be confused for hard work, but we prefer smart and intentional work. These terms are cute for movie titles and celebrity Instagrams, but they seldom really deliver any long-term benefit.
04. Slow is smooth, smooth is fast
The Navy SEALS seem to know what they are talking about. Plan, execute, fail, learn, reboot, win.
05. Keep it small
Size and scale are perceived with value in the business world. Proportionate and powerful work better for us.
Small speedboats maneuver faster than carrier ships. The world and technology are moving too fast to be lethargic.
06.Revenue is Vanity, PROFIT is SANITY
It is appalling how many in the business and entrepreneur space feel that their top-line revenue is an indicator that brings profit. Operating lean, efficient, and intelligent equals predictable and rewarding profit. This hits most people at around the ages of 27-30. So be patient, you will get there soon.
07. Bias towards action
One step towards a goal is more than having 347 big ideas. Be a great finisher, not just a great starter.
08. Minimal Band-Aids
Ignoring the root cause or source of an issue is a guaranteed way for prolonged pain and to cause more permanent damage. Enjoy the blog we wrote on this subject. [Bandaids don't fix Bulletholes]
09. Fair but firm
Some might think we have this tattooed somewhere we say it so often.
We believe that being direct is the way to results.
We are fair and try to set everyone up for success, but most of us need real accountability. We actually appreciate it once it allows us to do amazing things.
10. Discernment is good
With every great idea or plan, there will be a fault or a potential for an unexpected outcome.
Not to delay action, but to allow holes to be poked in the idea for perspective. This simple action can 10x your goals.
11. Feed the brain, grow the heart
We believe in learning. Deep and curious absorption of the intellectual unknown. If we know more, we have more references to help others uncover their areas of evasive opportunity.
Being a great teacher is being an incredible student.
12. Educating, not selling
Very few people on earth like to be heavily sold. But what people deeply love is being matched with solutions to help them make their dreams come true. The circle of education is a garden that produces eternally.
13. The 80/20 rule applies to most things
Since perfection is a myth, it makes sense to do your best, get feedback, reiterate, and try again. Nothing is ever the final version on the first try.
Paralysis Analysis kills more dreams than insomnia.
14. Leave people lifted
In all interactions with others, you have a choice. Leave them confused and down, or clear and inspired. It takes the same energy.
Close the loop with a promise of another loop later.
15. Not all that is important is urgent
The Eisenhower Matrix and its teaching might be the most critical time management hack in history. Know how to quickly focus and put tasks in the RIGHT BOX.
Marketing gurus will tell you that you should go after the biggest whales in your industry. The Fortune 500 level companies. That's great if you want to get in line with the companies with budgets larger than your annual revenue. We like to work with small to medium companies, like us. We get them and they get us. We share the same battle scars and earned them more recently.
Lastly, the ones that get overlooked are seeking service companies that place them higher on the value ladder. My math says the 5 million is better than the 500.
17. No nesting (in the office)
Unless you answer a landline or still use a fax machine you aren’t required to grow roots to a desk. Get out, and do your work where you feel most productive.
We live in a world that is more mobile and remote than not. The people we help and need to meet are out there and probably looking for you.
Imagine the savings that could be reinvested with less real estate.
18. If it can be done in 3 hours, don't use 8
The ancient idea that we must incentivize staff to procrastinate to make more is about as asinine as a football bat. If something can done in a short period with a process or system, then stack the tasks and pay on performance.
19. Meetings are more expensive than inflation
The cost is generally not seen until it's too late. Then it is felt.
20. Expect the "why" question
Peeling the onion is how you get past the symptoms and to the source. The main issue that we may be avoiding may prevent our issues.
Ask WHY at least 4 times and watch how seldom people need to repeat the exercise.
21. Delay: The big FU
Get moving. Do the thing and expect to correct or accept criticism. Now it’s done. The energy to GET STARTED is monumentally more exhausting than just STAYING STARTED.
Failure to start is hard to fix. Fixing a failure is usually easier.
22. Pay more for the best or......
Pay triple the COST for the worst.
Find, hire, and train the absolute best you can find. Adjust your prices to make that possible. Your clients will thank you for the level-up.
23. Know No
“No” is no to ONE THING. “Yes” is no to ALOT of things.
24. Resort to GWC
GWC is an acronym for a simple tool used in EOS that stands for
Gets it, Wants it, Has Capacity.
Here is a short video to explain.
25. Run AWAY from courts, not towards them.
Courts and lawyers are expensive. They are the biggest winners in lawsuits.
Plan and prevent with best practices.
We don't make money from sending you to court. We make money by keeping you out of them.
26. Know thyself is to know others
One of the best things you can do to advance yourself, your team, and your future is to learn more about people.
Learn about yourself through personality profiles. Then use those goggles to learn how to identify personalities in others. They will feel understood and be more interested in collaborating.
Purple Cow is a great book by Seth Godin about standing out. Discover, design, and promote your USP (Unique Sales Proposition). In theory, how do you stand out in a field or arena with everyone saying the same thing, using the same tools, and broadcasting on the same channels? Pick up the book here: Purple Cow
28. Cancer spreads. Cut out toxic people
The second mistake is keeping the wrong people too long. The first mistake was hiring them in the first place.
Cut and move onward with the new experience as a lesson. Go back to#22
29. Failure is also a gift
If you can learn and accept this, you will take more chances, go beyond where anyone else is, and end up lightyears ahead. Don’t be Blockbuster Video.
30. Criticism is another gift
If you don’t have strong people around you to point out holes in your pants, everyone will laugh at you all day. Then you have to question who your real friends are.
31. You either have a process problem...
or a LACK of process problem.
People issues usually are traced back to one of these. A hiring process. A Training Process. An Accountability Process.
In R[OS}™ we build systems that keep these in your windshield so they don’t become cancers.
32. Don't over-promote
Make your competition stalk you to see what you are doing. Creepy but fun.
Go back to #13
33. JOMO not FOMO
In the current society where so many people stress over the FEAR OF MISSING OUT, we strive to enjoy our JOY OF MISSING OUT. Worrying about things you don’t need, want, or even like is a critical flaw.
Learn to enjoy your own world or build one you can.
34. Companies don't have communication issues.....
They have “Mis-Communication” Issues. If we can master how we communicate in the right way, to achieve the right things, we inherently have fewer issues.
35. Grow people, not audiences
Invest your energy into coaching your staff, partners, family, and community. You already know everyone you need to make you as successful as you will ever need to be. Get off social media and stop looking for followers, create leaders.
Those telling you this is how you achieve Ferrari Status are paid to tell you that….over and over again.
36. Every number tells a story
Chuck Violand taught me this theory. Useful numbers and data on a scorecard beg to tell you their story. Make sure you are listening (reviewing) so that you can be there when they need you.
37. Chase the E.L.F. business
The incredible Joe Polish (Genius Network) coined this phrase and framework. An E.L.F Business should be Easy, Lucrative, and Fun. You may do hard work, but the way you go about it doesn’t have to be hard.
R[OS]™️, our Restoration Operating System is infected with the DNA of this theory and everyone thrives once they give themselves permission to focus on these things.
38. Not 7,88 billion, only ONE
Almost 8 billion people on this big rock circling the sun. Everyone trying to promote and shout at all of them. People who don’t drink wine will never buy your wine glasses. Identify who needs what you sell or do, find out what they need, where they shop, what they are looking for, and be there in the frontal lobe of their brain when they need you. It starts with ONE. That one tells more, those tell others and the next thing you know you are the can opener for everyone's home that has cans to open.
39. Relational> transactional
That one is self-explanatory. Make relationships, even if the fruits don’t grow for a few years.
Grow an orchard and stop picking up individual apples. No one wants to really be in a transaction.
40. Own your sh*t
Don’t make others wrangle your monkeys or demons. They have their own to manage.
If you make a mistake, are late on a deadline, or fail to please a client: Own it and promise to avoid it ever again.
41. We are done when are done, not before
Too often we stop when the task gets hard or we are distracted by something new. We keep our heads down and push through. Stop when we are done.
Publish and then await feedback on where we can improve it. Not everyone likes jumping around. Keep the team tight and celebrate the wins together.
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