00. Start Here
01. Independence should be in our name
02. Life in your years, not years in your life
03. Hustle and Grind are not great motivators
04. Slow is smooth, smooth is fast
05. Keep it small

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06. Revenue is vanity, PROFIT is SANITY
07. Bias towards action
08. Minimal Band-Aids
09. Fair but firm
10. Discernment is good
11. Feed the brain, grow the heart
12. Educating, not selling
13. The 80/20 rule applies to most things
14. Leave people lifted
15. Not all that is important is urgent
16. The Fortune 5,000,000
17. No nesting (in the office)
18. If it can be done in 3 hours, don't use 8
19. Meetings are more expensive than inflation
20. Expect the "why" question
21. Delay: The big FU
22. Pay more for the best or......
23. Know No
24. Resort to GWC
25. Run AWAY from courts, not towards them.
26. Know thyself is to know others
27. Purple Cow It
28. Cancer spreads. Cut out toxic people
29. Failure is a gift
30. Criticism is another gift
31. You either have a process problem...
32. Don't over-promote
33. JOMO not FOMO
34. Companies don't have communication issues.....
35. Grow people, not audiences
36. Every number tells a story
37. Chase the E.L.F. Business
38. Not 7.88 billion, only ONE
39. Relational > Transactional
40. Own your sh*t
41. We are done when we are done, not before

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