• /märkers/ noun

• An object used to indicate a position, place, or route

Welcome. This collection of indicators is referred to as "markers".

We believe that what we stand for got us to this point and will continue to guide us where we are supposed to go.

How we teach, coach, write, and live are all designed to manifest the abundance we frequently emphasize.

Explore our markers, create your own, and let’s win this together.

We answer to our trusting clients, our family, and ourselves. We give abundantly and freely to anyone that will accept it.

We stand firm against fraud, abuse, and tyranny of any sort.

Living your life knowing that the promise of tomorrow is a lie changes how you move through it.

Pursue experiences, meet interesting people, and leave a lasting impression in as many places as you can.

Not to be confused for hard work, but we prefer smart and intentional over hustle and grind.

These terms are cute for movie titles and celebrity Instagram posts, but they seldom deliver a long-term benefit.

The Navy SEALS know what they are talking about.

Plan, execute, fail, learn, reboot, win.

Size and scale are perceived with value in the business world. However, we find that being proportionate and powerful is more effective.

Small speedboats maneuver faster than carrier ships. The world and technology are moving too fast to be lethargic.

It's appalling how many in the business and entrepreneur space feel that their top-line revenue is an indicator that brings profit.

Operating lean, efficient, and intelligent equals a predictable and rewarding profit.

This hits most people at around the ages of 27-30. So be patient. You will get there soon.

One step towards a goal is more than having 347 big ideas. Be a great finisher, not just a great starter. 

Ignoring the source or root cause of a problem is a guarantee for prolonged pain and causes permanent damage.
 

Enjoy the blog we wrote on this subject: Bandaids don't fix Bulletholes

We say this so often some might think we have it tattooed... somewhere.

We believe that being direct is the fastest way to results.

We are fair and set everyone up for success.

Many of us need accountability and come to appreciate it once it enables us to achieve amazing things.

With every great idea or plan, there will be fault or potential for an unexpected outcome.

Not intended to delay action, but to allow holes to be poked in the idea for perspective.

This simple action can 10x your goals. 

We believe in learning. Deep and curious absorption of the intellectual unknown. When we know more, we have more references to help others uncover their areas of evasive opportunity.

Being a great teacher is being an incredible student.

Few people like being heavily sold to.

People deeply love being matched with solutions to help them make their dreams come true.

The circle of education is a garden that produces eternally.

Learn-Teach-Learn

Since perfection is a myth, it makes sense to do your best, get feedback, reiterate, and try again. Nothing is ever the final version on the first try.

Paralysis Analysis kills more dreams than insomnia. 

In every interaction, you have a choice. Leave them confused and down, or clear and inspired. It takes the same energy.

Close the loop with a promise of another loop later. 

The Eisenhower Matrix might be the most critical time management hack in history. Know how to quickly focus and put tasks in the RIGHT BOX.

Here is a useful tutorial for you: Eisenhower Matrix Tutorial and pdf

Marketing gurus will tell you to go after the biggest whales. The Fortune 500 companies.

That's great if you want to get in line with companies who have budgets larger than your annual revenue.
 

We like to work with small to medium sized companies. We get them and they get us. We share the same battle scars.

Lastly, those that get overlooked are seeking service companies that place them higher on the value ladder.

My math says the 5 million is better than the 500.

Unless you still answer a landline or use a fax machine, you aren’t required to grow roots at a desk. Get out. Do your work where you feel most productive.

We live in a mobile and remote world. The people we need to meet and help are out there and looking for you.

Imagine the savings that could be reinvested with less overhead. 

The idea that we should incentivize staff to procrastinate to make more is as asinine as a football bat.

If something can be done in less time with a process or system, then stack the tasks and pay on performance.

The cost is generally not seen until it's too late. Then, it is felt.

Peeling the onion is how you get past the symptoms and to the source.

Too often, the main problem we are avoiding might also prevent other problems from occurring.

Ask WHY at least 4 times and watch how seldom people need to repeat the exercise. 

Get moving. Do the thing and expect to correct or accept criticism. Now it’s done.
 

The energy to GET STARTED is monumentally more exhausting than just STAYING STARTED.

Failure to start is hard to fix. Fixing a failure is usually easier.

Pay triple the COST for the worst.

Find, hire, and train the absolute best you can find. Adjust your prices to make that possible. Your clients will thank you for the level-up.

“No” is no to ONE THING. “Yes” is no to A LOT of things.

GWC is an acronym for a simple tool used in EOS that stands for

Gets It, Wants It, Has Capacity. 

Here is a short video to explain.

Courts and lawyers are expensive. They are the biggest winners in lawsuits.

Plan and prevent with best practices. 

We don't make money from sending you to court. We make money by keeping you out of them.

One of the best things you can do to advance yourself, your team, and your future is to learn more about people.

Learn about yourself through personality profiles. Then use those goggles to learn how to identify personalities in others. They will feel understood and be more interested in collaborating. 

We are approved coaches of the DISC Assessment system. Grab them here for you and your team. https://www.personalityservice.com/portal/XFPW/store

Purple Cow is a great book by Seth Godin about standing out. Discover, design, and promote your USP (Unique Sales Proposition).

In theory, how do you stand out in a field or arena when everyone is saying the same thing, using the same tools, and broadcasting on the same channels?

Pick up the book here: Purple Cow

The second mistake is keeping the wrong people too long. The first mistake was hiring them in the first place.

Cut and move onward with the experience marked as a lesson. Go back to #22

If you can learn and accept this, you will take more chances, go beyond anyone else, and end up lightyears ahead.

Don’t be Blockbuster Video.

If you don’t have strong people surrounding you to point out the holes in your pants, all day everyone will be laughing at you.

Then you'll have to question who your real friends are.

or a LACK of process problem. 

People issues usually are traced back to one of the following:

A Hiring Process. A Training Process. An Accountability Process.
 

In R[OS]™ we build systems that concentrate on and keep these elements right in your front windshield.

Make your competition stalk you to see what YOU are doing. Creepy but fun.

Go back to #13

In the current society where so many people stress over the FEAR OF MISSING OUT, we strive to enjoy our JOY OF MISSING OUT.
 

Worrying about things you don’t need, want, or even like is a critical flaw.

Learn to enjoy your own world or build one you can.

They have “Mis-Communication” issues. If we can master how we communicate in the right way, to achieve the right things, we inherently have fewer issues. 

Invest your energy into coaching your staff, partners, family, and community.

You already know everyone you need to make you as successful as you will ever need to be.

Get off social media and stop looking for followers. Instead, create leaders.

Those telling you this is how you achieve Ferrari Status are paid to tell you that….over and over again. 

Chuck Violand taught me this theory.

Useful numbers and data on a scorecard beg to tell you their story.

Make sure you are listening (reviewing) so that you can be there when they need you.

The incredible Joe Polish (Genius Network) coined this phrase and framework. An E.L.F Business should be Easy, Lucrative, and Fun.
 

You may do hard work, but the way you go about it doesn’t have to be hard.

R[OS]™️, our Restoration Operating System is infected with the DNA of this theory and everyone thrives once they give themselves permission to focus on these things. 

Almost 8 billion people on this big rock circling the sun. And everyone is shouting to promote all at once.

People who don’t drink wine will never buy your wine glasses.

Identify who needs what you do or sell. Find out what they need, where they shop, what they are looking for, and be there in the frontal lobe of their brain when they need you.
 

It starts with ONE. That one tells a few, those few tell many others. Next thing you know, you are the can opener for everyone's home --that has cans to open.

This one is self-explanatory.

Make relationships. Even if the fruits don’t grow for a few years.

Grow an orchard. Stop picking up individual apples.

No one wants to be in a transaction.

Don’t make others wrangle your monkeys or demons. They have their own to manage.
 

If you make a mistake, late on a deadline, or fail to please a client: OWN IT and promise to avoid ever doing it again. 

Too often we stop when the task gets hard or we are distracted by something new.

We keep our heads down and push through. Stopping when we are done.

Publish and then await feedback on where we can improve. Not everyone likes jumping around. Keep the team tight and celebrate the wins together.